44% of email recipients made at least one purchase last year based on a promotional email that targets them personally. Successful brands are now using email personalization as a strategy for creating more effective email experiences -- ones that feel less like a robot, and more like a friend. Email personalization doesn't need to ...
February 4, 2016Francis Simisim
Social Media Marketing is one of the hottest marketing strategy nowadays. Most cannot last a day without checking their Facebook, Twitter or Instagram at least once. Businesses has taken advantage of this fact but many are still doing this the wrong way. We have listed a few DOs and DON'Ts ...
October 22, 2015Francis Simisim
In a generation where WiFi is considered a necessity, customers are now expecting business to offer free WiFi. Those who already do are able to make their customers stay longer, attract new customers, and increase the number of their loyal customers. We’ve listed down 5 benefits you can get if you ...
October 15, 2015Francis Simisim
Negative comments happen whether you like it or not, the question here is do you know how to handle it? Are you or your team equipped to deal with it? Truth is, the internet world has changed a lot of dynamics in handling negative feedback, and it's really not that ...
May 25, 2015Francis Simisim
How should you handle Negative Comments? With internet being too open, how would you handle negative comments directed at your business? We're sure you've heard one or two horror stories of establishments (here's an example) getting negative reviews and reacting even more negatively! This has turned into viral posts that was shared ...
April 28, 2015Francis Simisim
Videos are seen organically reaching twice as much as a Photo! This comes as there was a study done by Social Bakers, basing this on 4,445 Brand Pages and 670,000 Posts (October 2014 - February 2015). The results were really surprising: Video Posts (8.71% reach) Text-only Posts (5.77% reach) Link Posts (5.29% reach) Photo Posts ...
April 23, 2015Francis Simisim
As the technology rapidly evolves, it also alters the attitude and behavior of consumers. And for a business, not being able to cope with this change will really hurt. How to cope up with change? Connect, reach and understand your customers online, thus digital marketing. In this modern generation, impact of the ...
December 10, 2014Francis Simisim
Free is a music to the ear for most of us. It is usual for us Filipinos to be wise and practical on spending every penny that we have and so, we always find ways to save money. We think twice even thrice before purchasing something especially if we aren’t ...
November 19, 2014Francis Simisim
Our first major step in Unlocking Intelligent FREE WiFi Oct. 11, 2014 - The biggest and most anticipated business to blogger networking event in the Philippines was held at SMX Convention Center, SM Aura Premiere. Blogapalooza, as what the founders Vince Golangco, Francis Simisim and Anton Diaz named it, gathers the most ...
October 21, 2014Francis Simisim
Social WiFi is still in its infancy and not a lot of business still understand the value and impact of Social WiFi in their venue. For one, what's great about WiFi marketing is that it's what people want to have access in, therefore it's a pull direction rather than pushing ...
July 29, 2014Francis Simisim