Is using the Boost Post Option on Facebook worth it? Yes, but not all the time. You don’t need to pay for every post—just choose the best ones. Below are effective and important tips you should remember to help you decide which posts will help your sales the most.
1. Only boost your OWN content
Even if you shared good article or tip from another website, don’t boost it if it links to someone else. Boost what you personally uploaded and posted.
2. Pick content that’s helpful for your audience
Don’t rely on self promotional content. Instead boost something that encourages engagement such as tips or interesting stories.
3. Promote content that gets your fans into your email list. – If you’re offering something for free with an opt-in, definitely promote that content so you can transfer as many fans to your email list as possible. This includes giveaways, infographics, PDFs, free ebooks and any other type of freebie.
When you click Boost Post, you have the option to choose either pushing the post to “People who like your page and their friends” or “People you choose through targeting.” You’ll also be able to set your budget.