For a business that provides product or services, the customer experience serves as the new competitive battlefield. If you’re offering food, it’s not just the recipe that you have to think about, there’s the interior, presentation, service, and so much more. You may be offering the best steak in town, in your opinion, but there are other steak houses nearby. What will make the customer go back to your venue and get another piece of steak from your restaurant? If there are a lot of suppliers, in the end, it will all boil down to the customer experience.
If you have a deeper look into what your customer’s think then this will lead to giving them a better experience. Being able to measure how your customer’s feel about your brand will provide you opportunities for improvement. You have to be proactive in meeting expectations and to constantly work on how you can improve your over all service.
Simply ask your costumers about their opinion. How was their experience? What was their favorite product? How would they rate your services?
But how do you this without being to intrusive to your customer? Perhaps writing on a comment form is a bit too old school but you also have to be careful in going too digital as well. Having a complicated survey will only lead to confusion and drive people away instead of encouraging them to come back. Choose a survey that is simple and engaging. Limit your questions to what is only important. Digital doesn’t mean it’s always convenient; make sure to find the balance between these two and you will earn more customer loyalty points.