Zion Talks 3: Sustaining Repeat Sales Through Digital Marketing

Zion Talks 3: Sustaining Repeat Sales Through Digital Marketing

Business owners, Marketing managers and Entrepreneurs attended Zion Talks 3 at A Clean and Well-lighted Place for Work last March 17, 2016. This was a half day event where members of the industry could learn about the latest Digital Marketing techniques to increase their repeat Sales. This EXCLUSIVE event and was made possible by Social Light Inc. one of the leading provider​​s of I.T solutions across the globe, in cooperation with Blogapalooza the Philippine’s biggest Business-to-Bloggers Networking and Marketing Event company.

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Our speakers opened the floor with important topics such as Social Media Engagement and how it could help with repeat sales, the importance of Brand Loyalty – how you could make brand ambassadors of your existing customers, and why Bloggers and Blogger events serve as a genuine source of trustworthy reviews and advocates of “word of mouth”.

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Luis Recto, the Head of Community Management at Socialytics taught our guests the recipe for success using Social Media as a platform of possibilities in Marketing. Wifi plays a big role in keeping businesses afloat and even going so far as to say that the Internet is one of the new categories in Maslow’s Hierarchy of Needs.

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Robert Suyom, the co-founder of Snipe.ph spoke about the difference between Brand Ambassadors and Endorsers. Repeat customers are more susceptible to become advocates of brands and are a good resource for unpaid Marketing. Giving out rewards and deals to loyal customers are good ways to strengthen relationships with customers.

Our CEO, Francis Simisim raised awareness about the untapped resource of Repeat Customers and how important Repeat Sales are to a successful business. 80% of a business’s revenue comes from loyal repeat customers and most establishments barely use this untapped resource. One way of utilizing this is through Database Marketing.

And last but not the least, Ace Gapuz, the CEO of Blogapalooza tells our guests why Bloggers could help spread and Advertize products and businesses with their huge following. As unconventional as they are compared to celebrity endorsements, Bloggers provide a more genuine approach in their reviews and testimonies about a certain brand. These are people that have voices in the internet that are heard. They’re huge influencers and could reach niche audiences through their writing.

Thank you to everyone who took the time out of their busy schedules to join us in this event. We hope everybody learned something of value with this Seminar. And also a very special thanks to our friends over at A Clean and Well-lighted Place for being our official venue partner for Zion Talks 3. Thank you to all of you for making this event possible!

Until next time…

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